The popularity of a song on digital platforms is considered a measure of the revenue the song may generate.Īs such, producers seek to answer questions like “ How can we make the song more popular?” and “ What are the characteristics of songs that make it the top charts?” How and whether this revenue reaches singers and songwriters at large is another matter. During the pandemic, although live music income dropped due to the cancellation of in-person performances, the income from streaming rose.Īs digital platforms like Spotify and TikTok have grown, the majority of music revenue has come to be contributed by digital media, mostly music streaming. Revenue in the music industry is derived from two sources that are affected by different factors: live music and recorded music. Perhaps the lyrics speak to an experience? Perhaps the energy makes it appealing? These questions are important to answer for music industry professionals, and analyzing data is a key part of this.Īt Carleton University, a group of data science researchers sought to answer the question: “What descriptive features of a song make it popular on music/online platforms?” Revenue in the music industry While we might understand the genres or songs we appreciate, it’s not clear precisely why a certain song is more appealing or popular. Some of us seek live music at concerts, festivals and shows or rely on music to set the tone and mood of our days. We listen to it on our commutes and it resounds through shopping centres. Music is part of our lives in different ways.
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